Articles — SMS & WhatsApp marketing guides

An old debate — with fresh data There's a question business owners ask us almost every day: "Which is better, SMS or email?" Short answer? Depends. Lo...

The list is your most important asset You can write the most perfect message in the world, but if there's no one to send it to — there's no point. Bui...

The problem every insurance agent knows If you're an insurance agent, you know the pain: policies that expire without renewal, customers who don't ans...

Guessing ≠ marketing You know the most expensive thing in marketing? Keeping doing what isn't working. And the cheapest? Testing what does work before...

The statistic every gym owner knows 80% of people who sign up for a gym in January stop showing up by March. In studios — yoga, Pilates, CrossFit, dan...

Holidays = opportunities The Israeli calendar is a marketing machine. Rosh Hashanah, Sukkot, Hanukkah, Purim, Passover, Independence Day, Shavuot — an...